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Pricing Becomes Key Ingredient for Companies in Downturn Economy; Revenue Technologies' Growth As Price Management Leader Continues With Martin Neath Named New Board Chair.

Business Editors


Revenue Technologies Corporation (, the leader in Revenue and Price Management (RPM) solutions for the entire Pricing Value Chain(TM), is further enhancing its senior executive team as Global 2000 companies increase their focus on pricing strategies as a way to improve earnings.

Martin Neath, a former IBM executive and 18-year veteran in building and managing enterprise software companies, including multi-billion dollar Tivoli Systems, will lead the company's board as Revenue Technologies continues to help its customers generate revenue and improve their bottom lines.

"Studies have verified that as little as a 1% change in price can generate a corresponding 11% increase in net earnings," said Martin Neath. "That's why I'm thrilled at the opportunity to work with the Revenue Technologies team. This company is well positioned to deliver a unique solution to enterprise companies looking to maximize their financial results through a comprehensive Revenue and Price Management solution. I look forward to applying my experience to help Revenue Technologies become the next great enterprise software company."

Revenue Technologies, through its expertise and innovative solutions, has helped companies manage millions of price points in more than 20 countries worldwide. Revenue Technologies' customers have captured as much as $300 million in additional earnings annually as a result of its strategies and systems.

"This is an exciting and important time for Revenue Technologies," said David Trice, CEO and President of Revenue Technologies. "The demand for Revenue and Price Management offerings is quickly building as companies realize the impact that these solutions can have on bottom-line results. Martin will bring significant expertise and deep experience to our senior team as we enter into our next phase of growth and position ourselves for continued leadership in this category."

About Martin Neath

Mr. Neath began his technology career with Texas Instruments before joining Tivoli Systems, now a multi-billion dollar enterprise software division of IBM, in 1990 as its seventh employee and first application engineer.

Over the next decade, he moved up the ranks quickly and was increasingly responsible for product strategy and development, marketing, customer support, product services and information technology, and was extensively involved in sales and customer service. Tivoli went public in 1995 and was acquired by IBM a year later.

Neath served as Executive Vice President of Tivoli, overseeing much of the company's day-to-day operations. He was responsible for five business units, plus engineering, corporate marketing, customer service, training and education, the office of the Chief Technology Officer, and North American sales.

In 1998, he was named a member of the IBM Senior Management Group (SMG), the team of the top 300 executives from around the world charged with overall responsibility for IBM's strategy and business execution.

After retiring from IBM in 1999, Mr. Neath helped build several emerging growth, technology companies in the Austin area, including spending two years as President and COO of Works, Inc., a provider of procurement applications to midsize companies.

Mr. Neath is currently a general partner with Adams Capital Management, a recognized leader in identifying and growing enterprise software companies. In addition to Revenue Technologies, Mr. Neath serves on the board of Works, Inc., Journee Software Corporation, and NetBotz.

About Revenue Technologies

Established in 1995 and headquartered in Atlanta, Revenue Technologies Corporation ( designs, develops, and implements Revenue and Price Management (RPM) solutions for the Global 2000.

MarketPrice(TM), the company's flagship product, provides the comprehensive infrastructure necessary to automate the processes of deal creation, decision support, pricing execution, process management and strategic analysis throughout the enterprise.

Revenue Technologies' ProfitBuilder(TM) solutions provide customers with expert professional services including initial assessment, implementation, training, and on-going support.

With a powerful value proposition, superior technology, experienced people, and a proven track record, Revenue Technologies is squarely focused on delivering increased earnings to its customers by automating and optimizing the entire Pricing Value Chain(TM).
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 15, 2002
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