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Priceless New Residence Opens in Time Warner Center.

NEW YORK -- A spectacular new "residence" has opened at Time Warner Center - and it cannot be purchased at any price. The exquisite residence - complete with floor-to-ceiling windows, a terrace and breathtaking views - is a full-scale, offsite model for the new collection of 173 luxury condominiums at 10 West End Avenue. While construction is being completed on the soaring 33-story glass tower, developers Apollo Real Estate Advisors and Cambridge Development & Construction took the highly unusual step of creating an exact offsite model, providing buyers with a tangible sense of the quality of these new residences.

"Today's sophisticated buyers cannot just be told that a development is unique, they need to experience the difference," said Andrew S. Cohen, partner of Apollo Real Estate Advisors, a development partner of Time Warner Center. "For that reason, we built a complete and accurate model residence so that buyers can walk from room to room rather than trying to imagine the space based on a floor plan."

Many times, offsite sales offices will only include a model kitchen and bath. The 10 West End model, though, is a full-scale 1,329-square-foot, two-bedroom, two-bath residence featuring accurate photo mural views and interiors by celebrated designer Nick Dine.

"This model provides an unparalleled sales experience," says Ethan H. Lazar, president of Cambridge Development & Construction. "Buyers can envision themselves in their living room watching the sun set over the Hudson River through floor-to-ceiling windows."

At 10 West End Avenue, residents will find an enriching lifestyle and one-of-a-kind amenities. Celebrity fitness expert Ari Weller has designed a fitness center, which is adjacent to the glass-enclosed, slate and quartzite 50-foot pool. The Children's Museum of Manhattan is creating a children's activity center, providing the building's youngest residents with a place for fun and discovery.

The one- to four-bedroom residences at 10 West End Avenue range from approximately 750 to 2,600 square feet and from approximately $806,000 to $5.7M. Occupancy is anticipated for Spring 2007. Please visit www.10wea.com or call 212.710.1010 for more details.
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Publication:Business Wire
Date:Jan 18, 2007
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