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PriceMcNabb Hires Internationally Recognized Creative Director; Clients have included MTV, US Trust, Heineken, Timberland, eToys, Saturn, Southwestern Bell, Steel Alliance and More.

CHARLOTTE, N.C. -- CHARLOTTE, N.C., March 10 /PRNewswire/ -- Alon Shoval, an internationally recognized advertising executive, will join PriceMcNabb as Executive Creative Director, announced Tom Eppes, president and Chief Executive Officer. Shoval will start his new role in mid-April.

Shoval began his career with Ogilvy & Mather in London. He went on to work at Young & Rubicam in Paris; Wells, Rich, Greene BDDP in New York; GSD&M in Austin; and Publicis & Hal Riney in San Francisco. He then worked at The Martin Agency in Richmond before returning to London to serve as creative partner at Spirit Advertising.

"We are thrilled to be able to bring such an incredible creative talent to PriceMcNabb," Eppes said. "Alon led the development of some of the most successful television and print advertising in recent years. He is truly one of the top talents in the advertising world."

While at Wells, Rich, Greene in New York, Shoval helped create the breakthrough red-star-on-green advertising for Heineken. The campaign, aimed at young trend-setters, was credited with reviving the 100-year-old brand. His eToys commercials, known for their warmth and emotion, were created while at Publicis & Hal Riney. He also developed advertising for Texaco, Blue Nun, MTV, Target, Olympus, Sprint PCS, Saturn, Nintendo, Kodak, Ray Ban and Xerox, among others.

Shoval has won numerous creative awards, including One Show, Communication Arts, International Andy, Best PSA Ad Age, Cannes Advertising Festival, New York Art Directors Club, AAAA O'Toole Award, Obie, Caples, Athena, Entertainment Weekly's Best Campaigns and Creativity's Hottest Teams.

PriceMcNabb is a 36-year-old advertising and public relations firm headquartered in Charlotte. Clients include Starbucks Coffee Company, Nucor, Square D brand and Lowe's Home Improvement Stores.

EDITOR'S NOTE: Editors Note: Please contact Christina Helms via email at to request photos of Alon Shoval or samples of his work.

CONTACT: Tom Eppes of PriceMcNabb, +1-704-916-6145
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Publication:PR Newswire
Date:Mar 10, 2003
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