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Prevacid24HR goes OTC.

PREVAC1D24HR FROM NOVARTIS CONSUMER/HEALTH is now available over-the-counter to treat frequent heartburn for a full 24 hours with one pill a day. Company officials say that the product received Food and Drug Administration (FDA) approval in May 2009. It is the first and only over-the-counter PPI for the treatment of frequent heartburn in its original formulation, they say.

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"The launch of Prevacid24HR for the treatment of frequent heartburn is a milestone in the over-the-counter medicine category, expanding the treatment choices for the millions of adults who suffer from frequent heartburn," says Dirk Van de Put, global head, over the counter business unit for Novartis. "We're looking forward to providing frequent heartburn sufferers with broad access to this very effective treatment and expect the launch to drive strong incremental growth for the OTC Digestive Health category."

Prevacid 24HR has an average retail price starting at $11.99. For more information, visit www.Prevacid24HR.com.
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Title Annotation:nonfoods NEWS
Author:Mendelson, Seth
Publication:Grocery Headquarters
Date:Jan 1, 2010
Words:156
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