Printer Friendly

Premium Valspar paint gets new look at Lowe's.

Lowe's Companies, Inc., in conjunction with The Valspar Corporation, announced that its premium-quality paint label for interior and exterior applications, previously sold under the American Tradition, Signature Colors and Duramax labels, will be consolidated under the Valspar name. Inside the can the paint and color palettes will remain the same.

"Together, Lowe's and Valspar have offered superior-quality paint products to consumers for more than 35 years," said Theresa Anderson, Lowe's senior vice president for merchandising. "This evolution of the Valspar brand in our stores simplifies the shopping process for consumers, making it easier to choose the right high-quality paint products for the projects they're undertaking inside or outside of their homes."

Starting this spring, paint departments in Lowe's stores across the country are getting a new look to improve the organization of the Valspar offerings under the Valspar Signature Colors, Valspar Duramax and Valspar Ultra Premium brands. Consumers will see the Valspar name integrated into all stores by spring 2007. In addition, the exclusive Martha Stewart Colors palette will be available only at Lowe's, further enhancing the Valspar Signature Colors portfolio.

COPYRIGHT 2007 Rodman Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Fresh Paint
Publication:Coatings World
Date:Mar 1, 2007
Previous Article:Henkel to merge adhesives and technologies businesses.
Next Article:Lower VOC limits are expected for AIM coatings.

Related Articles
Who makes that? (2002 Top Companies Report).
Spring clean-up: with revamped paint departments offering similar concepts, the top DIY chains in the U.S. gear up for the spring painting season.
Lowe's sponsors the 2003 Jimmy Carter work project.
Valspar and Quikrete to launch new line.
Valspar patents low VOC coalescent compounds.
Valspar introduces Duramax Semi-Gloss Paint.
Consumers rank color choice as number one painting concern.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters