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Premier Farnell, Littelfuse sign agreement for circuit protection products.

Byline: ANI

Bangalore, Aug 4 (ANI/Business Wire India): Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced that Littelfuse, the world leader in circuit protection products, has appointed Premier Farnell to be the company's franchised high-service, low-volume partner in Greater China, Southeast Asia, India and ANZ.

Under this agreement, Premier Farnell will hold the widest range of Littelfuse products in stock in Asia Pacific while Littelfuse will leverage Premier Farnell's high-serve operations and stocks for same-day or next-day fulfilment to customers.

The target customers are enthusiasts, engineers and purchasing professionals in Asia Pacific who require small quantities of Littelfuse products for engineering designs.

Littelfuse products are available for order via Premier Farnell's field sales staff, direct marketing teams, website and customer contact centres in Australia, Singapore, Malaysia, India and China.

Explaining this agreement, KY Ong , Regional Sales Manager, Littelfuse Far East, said: "Currently, in Greater China, Southeast Asia, India, Australia and New Zealand, where design engineers continue to create prototypes, reference designs and proofs of concepts in digital consumers, telecommunications and automotive industries, fast time to market is essential. We have chosen Premier Farnell's multi-channel, high-service model to ensure a high-level of service for our customers."

KY Ong further added that Littelfuse solutions are found in almost every product that requires electrical energy, from automobiles to computers to telecommunications devices.

The company has been providing industry-leading circuit protection products for more than 80 years.

"The relationship between Premier Farnell and Littelfuse has grown from strength to strength around the world. With our commitment to offer the widest range of Littelfuse products quickly and efficiently, Premier Farnell plays a role in helping Asia Pacific's electronic designers deliver innovative solutions for a better future," said William Chong, Regional Director of Supplier, Product and Purchasing Management, Premier Farnell, Asia Pacific.

With close to 3,000 Littelfuse products in stock at any given time in its three stocking hubs in Asia Pacific, Premier Farnell currently offers the widest range of Littelfuse circuit protection products for same-day or next day fulfilment to customers in Asia-Pacific.

These include Littelfuse Fuses, SIDACtor Protection, Thyristors, PTC (Resettable Fuses), Varistors, PulseGuard Suppressors, TVS diodes, Silicon Protection Arrays, Gas Discharge Tubes, fuseholders and accessories as well as Switching Thyristors.

Littelfuse's full range of products are available for order via Premier Farnell's field sales staff, direct marketing teams, website and customer contact centres in Australia, Singapore, Malaysia, India and China.

These products will be stocked at Premier Farnell's three distribution centres located in Sydney, Singapore and Shanghai enabling same day or next day order fulfilment to customers. (ANI)

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Publication:Asian News International
Date:Aug 4, 2009
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