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Premier Concepts Inc. Receives a Second Round of Financing.

AURORA, Colo.--(BUSINESS WIRE)--July 2, 1999--

Premier Concepts, Inc. (NASDAQ: FAUX, FAUXW) (the "Company") announced that its shareholders have approved and today it received a second round of financing in the amount of $279,231.25 from Equisition Capital, LLC, a private equity fund that previously invested $220,768.75.

Premier Concepts will use the proceeds of this round of financing to continue the development of its E-commerce division, to expand its retail presence and for working capital.

Sissel Greenberg, President and CEO of Premier Concepts, considers this second round of financing essential to Premier Concepts' continued growth. Ms. Greenberg explained, "We are pleased that Equisition continues to demonstrate its confidence in Premier Concepts' business plan by funding our efforts to enter new markets, both in the traditional brick and mortar market and the E-commerce space. We intend to use the proceeds of this financing to enhance our operations, expand our reach and penetrate new market opportunities."

Infusion Capital Partners, LLC, a Philadelphia-based boutique investment banking firm, facilitated the transaction on Premier Concepts' behalf. Premier Concepts has retained Infusion to serve as an advisor to Premier Concepts in the areas of equity and debt financing, strategic planning, mergers and acquisitions and analytical support in the public markets.

Premier Concepts, Inc. is one of the nation's leading specialty retailers of designer-inspired FAUX and bridge jewelry as well as 14K gold and sterling silver. The company's 36 store locations operate nationally under the names Impostors(TM) and Elegant Pretenders(TM). For more detailed information about FAUX jewelry and Premier Concepts' products and store locations, please visit the company's Web site at or call toll-free 800/259-8705.

Equisition Capital, LLC is a private equity firm that invests in public and private emerging and middle market companies.

This release contains forward-looking statements -- statements that are made pursuant to the safe harbor provisions of the Private Securities Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the actual results in future periods to differ materially from what is anticipated.
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Publication:Business Wire
Date:Jul 2, 1999
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