Predictive Text Analytics.
Predictive Text Analytics, is a SPSS solution designed to unlock
customer intelligence trapped in widely collected, but rarely used,
unstructured text data. It is one of the first text mining solutions
specifically designed for analytical customer relationship management
(ACRM) applications, which integrates text mining technologies with
predictive analytic approaches, to enable organisations to combine and
analyse unstructured and structured text data across all channels,
including call centres, branch locations and websites. It allows users
to summarise key concepts such as overall satisfaction levels, service
frustration, price sensitivity, switching considerations etc.