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Predictive Text Analytics.

Predictive Text Analytics, is a SPSS solution designed to unlock customer intelligence trapped in widely collected, but rarely used, unstructured text data. It is one of the first text mining solutions specifically designed for analytical customer relationship management (ACRM) applications, which integrates text mining technologies with predictive analytic approaches, to enable organisations to combine and analyse unstructured and structured text data across all channels, including call centres, branch locations and websites. It allows users to summarise key concepts such as overall satisfaction levels, service frustration, price sensitivity, switching considerations etc.
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Title Annotation:Database & Network News and Products
Publication:Database and Network Journal
Date:Feb 1, 2004
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