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Prabhu's priority: support all world markets.

Satyen Prabhu, president and CEO of Inductotherm Corp., Rancocas, N J., has his eyes on supporting the metalcasting industry throughout the world.

Prabhu started with Inductotherm in 1987 as an engineer. Before being named president and CEO in 2010, he held various positions, including chief mechanical engineer and vice president/general manager.

Prabhu believes the company is in an ideal position to promote and move the industry forward, as he has done for almost 25 years.

"We have farmed the entire world market for a long time, and we are proud to have equipment in 121 countries today," Prabhu said. "The whole world is a priority."

Inductotherm has been exporting equipment since the 1950s.

"The world is becoming smaller," Prabhu said. "We are better connected and, as a whole, the entire purchasing philosophy is changing."

Prabhu believes this is being pushed by the new generation of purchasers.

"They are open to recommendations, presentations and new ideas; although at the end of day, they are still bound by budgets," Prabhu said. "What has changed is purchasing s open mindedness, outside-the-box green light thinking, especially in conservative markets. People everywhere are open to improvements in safety, quality, productivity and efficiency."

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Prabhu said this change in purchasing philosophy in growing countries will bolster industry development through 2015.

"Population increases continue to fuel local developments in growing economies. In mature economies where population growth is less, you will see reduced casting capacity progression," Prabhu said. "Our goal is to monitor this on a continual basis and re-strategize our available man and machine resources to make sure each market is serviced appropriately."

AAnd while the global market appears to be advancing, Prabhu also believes North America is prime for investment.

"Right now everybody sees BRIC (Brazil, Russia, India and China) as booming," Prabhu said. "We feel the U.S. markets are also ready for a spring-back."
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Title Annotation:INDUSTRY FACES
Publication:Modern Casting
Date:Feb 1, 2012
Words:313
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