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Powered, Inc. Announces Company Advisory Board; Esteemed Group of Interactive Marketing Thought Leaders to Help Company Guide Strategy.

AUSTIN, Texas -- Powered, Inc., the leader in Educational Marketing solutions, today announced it has created a Board of Advisors. This group of industry experts will play a key role in accelerating the growth of the company and helping establish broad acceptance of Educational Marketing in the interactive marketing category.

"We're honored to have such an esteemed group of thought leaders as our advisory board," said Powered Chairman and CEO Dave Ellett. "As the marketing function continues to evolve, we see tremendous opportunity for our solutions. The perspective and counsel of these outstanding individuals will be invaluable to us."

Powered's Advisory Board includes the following four members:

Susan Bratton is CEO of Cendara, Inc. She is renowned for her "power-rolodex" of decision-makers in Internet marketing and media and for her success launching online advertising products for @Home Network, Excite, Mailblocks and Maven Networks.

A courageous leader, Susan's experience has ranged from first revenue generation at Mailblocks, ultimately sold to AOL, to managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue.

Susan currently splits her time between consulting and advisory services. Her consulting work includes account prioritization and sales strategy, go-to-market positioning and packaging products and services for companies in the interactive marketing space. She also actively advises pre-funded start-ups, helping them monetize and position their offering and successfully pitch the venture capital community.

She sits on the board of directors of Intelevision and ZEDO, Inc. and the advisory boards of Clean Living Home, Jingle Networks, Maven Networks, Powered, Inc. and Wisdom Ark as well as the boards of the Silicon Valley American Marketing Association and the Bay Area Interactive Group.

As Chair of ad:tech, the leading conference for digital marketers, Susan programs five global events that reach 20,000 digital marketers in San Francisco, Chicago, New York, London and Shanghai. She personally selects 700+ speakers each year for dmg World Media US, Infoex World Services Hong Kong and IMP Events UK.

AdAge magazine recognized Susan as a "Digital Media Master" and one of the "10 Internet Pioneers." She continues to be a sought-after speaker, presenting at over 50 digital marketing conferences and winning the coveted 2004 DEMO God award.

Sarah Fay is the President of Isobar, U.S. In that role, Sarah manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S. Today, these services include Carat Fusion, Freestyle, Molecular, and iProspect.

In the year 2000, Sarah Fay took on the challenge to envision, launch, and grow Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas, one of the nation's largest media agencies, with more than $6 billion in billings. After the launch of Carat Interactive, Sarah converted what began as an interactive media shop, to a full service digital marketing agency, which claims premiere clients such as Pfizer, RadioShack, adidas, Palm, Wachovia, and AOL. As part of this endeavor, Sarah led the charge to acquire and integrate five specialist digital marketing firms -- Vizium, Lot 21, Freestyle, iProspect, and most recently Molecular -- services which have added creative, CRM, search engine marketing, and web development capabilities to the Isobar offerings, building toward a fully developed network of digital and one-to-one marketing services. Sarah has been noted as one of the Top 50 People to Know by MediaPost in 2004, one of the MediaPost's Media 100 Influentials in 2005, she was an Adweek Media All Star in 2004, and was named one of Ad Age's 25 Women to Watch in 2005. She was also one of B2B Magazine's Top 100 Business Marketing Influencers in 2002, 2003 and 2004.

Prior to heading Carat Interactive, Sarah served as Managing Director of Carat Business and Technology for six years. Over that period of time, Sarah played a major role in growing the agency from a small start up team to a more than 150 person shop. Also during that time (1999) Sarah was recognized as one of the Top 10 Best and Brightest Media Strategists, according to B2B Magazine. While in her role at Carat Business and Technology, Sarah played the lead role in developing the interactive division. It was the perfect springboard for her role as leader of Carat Interactive. Sarah is a regular speaker on the topic of interactive advertising, and is widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today.

Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence (ADI), an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today." He became one of the early pioneers of media optimizers -- and as such learned about media effectiveness to program the optimizers. Harvey was one of the few media researchers who crossed the line to combine both disciplines, media audience measurement and media effectiveness measurement.

From 1979 to 1999 his monthly newsletter, The Marketing Pulse, helped decision-makers at leading advertisers, agencies and media companies understand important trends in media technology. That newsletter in 1979 accurately predicted the 3-network share of audience as it would be in 1990, and made many other projections that turned out to be prophetic, including predicting permission marketing.

In 1972, Harvey founded New Electronic Media Science (NEMS), a marketing media research consultancy that has served nearly 70 top advertisers and agencies, all major MSOs, virtually all major networks and all major Hollywood studios in the area of New Media. More recently, in conjunction with IBM and Leonard Matthews, former CEO of Y&R and of Leo Burnett, Harvey founded Next Century Media. Next Century Media began as the leading interactive media advisor to advertisers, advertising agencies, entertainment and media companies worldwide, and has now evolved into an enabler and service provider for addressable TV commercials and TV clickstream measurement. Through his two companies, Harvey has been involved in every major New Electronic Media trial in the United States since 1975 and has brought more advertisers and agencies into more Interactive TV trials than everyone else in the world combined.

Today, Bill Harvey is active on three Advertising Research Foundation committees and his current passionate media interests continue to include maximizing and measuring Return On Marketing Investment (ROMI), addressable media, measuring media effectiveness, mobilizing set top box based audience data, and accelerating the profitable and psychologically appropriate Business-To-Consumer use of all digital media for two-way communications and relationship building.

Brett Hurt has extensive experience in the online marketing arena, especially as it pertains to the eCommerce industry. Brett is the Founder of Coremetrics, Inc., a company that he founded in February of 1999. He helped grow Coremetrics into the leading provider of on-demand Web analytics and precision marketing solutions, servicing over 600 clients, including Bank of America, CompUSA, QVC, Staples, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Prior to Coremetrics, Brett was the co-founder and CTO of, a profitable and bootstrapped online retailer of sports nutrition products and partner to major gym chains to host their eCommerce platform. Prior to BodyMatrix, Brett was the founder and CEO of Hurt Technology Consulting and a consultant at Deloitte Consulting and Andersen Consulting (now Accenture). Brett has more than fifteen years of Internet programming experience and has developed multiple software applications, including Internet marketing analysis solutions, eCommerce platforms, Web-based classroom management applications, virtual communities, multiplayer online games, and BBS (Bulletin Board System) software. He started programming when he was seven years old, launched a BBS on 110 baud modem when he was ten, and created one of the first Internet-based multiplayer games in 1990. Brett holds an M.B.A. in High-Tech Entrepreneurship from the Wharton School at the University of Pennsylvania and a B.B.A. in Management Information Systems from the University of Texas at Austin.

Brett serves on the Board of Directors of, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. Eleven senior executives from retailers like, Best Buy, Golfsmith, L.L.Bean, QVC, JCPenney, and Williams-Sonoma serve with him. Brett also serves as a Board of Advisors member to the non-profit Web Analytics Association and as an Entrepreneur-in-Residence at the Wharton School.

About Powered, Inc.

Powered, Inc. delivers online marketing programs that drive customer purchase behaviors through education -- an interactive marketing strategy known as Educational Marketing. Powered works with manufacturers, retailers, media properties and web publishers to deliver turnkey Educational Marketing programs through a mix of technology and services. Founded in 1999, Powered is based in Austin, Texas. Powered's client list includes HP, Sony, BusinessWeek, Atkins, P&G, eMachines, Esselte and Smead, among others. For more information, visit
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 8, 2005
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