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Potato chips.

Potato chips continue to hold on in mass market outlets. White many observers say that consumers want to move away from this salty snack segment, it seems that they just can't. Dollar sales grew by more than 4% and unit sales were up by 6%. PepsiCo.'s Frito-Lay brands continues to dominate sales and market share.
TOP $ SALES CHANGE SHARE UNIT CHANGE AVG.
VENDORS VS. SALES) VS. PRICE
 (MILLIONS) YEAR (MILLIONS YEAR PER
 AGO AGO UNIT

PepsiCo $2,147.1 5.6% 59.6% 893.1 9.2% $2.40

Procter 288.2 -4.1 8.0 166.3 -4.4 1.73
&
Gamble

Private 143.9 -2.0 6.8 138.8 -0.5 1.76
label

Utz 164.3 4.6 4.6 91.9 4.3 1.79
Quality
Foods

Kettle 113.9 12.0 3.2 40.6 16.0 2.80
Foods

Total U.S. sales through food, drug and mass channels (excluding
Walmart) for the 52 weeks ended Jan 23.

TOP $ SALES CHANGE SHARE UNIT CHANGERS. AVG.
BRANDS VS. SALES
 PRICE
 (MILLIONS) YEAR (MILLIONS) YEAR AGO PER
 AGO UNIT

Lay's $939.4 0.1% 26.1% 437.7 3.4% $2.15

Ruffles 342.3 12.2 9.5 129.9 21.6 2.63

Wavy 312.5 -5.7 8.7 120.8 -3.5 2.59
Lays

Private 243.9 -2.0 6.8 138.8 -0.5 1.76
label

Pringles 190.7 12.9 5.3 117.8 14.0 1.62
Super
Stack

Utz 147.3 5.0 4.1 84.5 4.3 1.74

Lay's 141.5 8.6 3.9 51.9 15.8 2.73
Kettle
Cooked

Baked 111.9 -4.4 3.1 35.7 -5.4 3.14
Lay's

Kettle 105.6 13.0 2.9 37.9 17.3 2.79

Cape Cod 101.2 5.0 2.8 34.7 9.2 2.92

Category 3,600.4 4.2 1,630.8 6.0 2.21
total

Source: SymphonIRI Group, a Chicago-based market research firm
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Publication:Grocery Headquarters
Date:Apr 1, 2011
Words:345
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