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Porkinson Banger rebrands and launches new flavours.

Brand leader The Porkinson Banger will be replacing its traditional black and white packaging with a range of quirky, colourful designs and a new look logo, designed to give maximum visual impact in the sausage fixture.

To coincide with the rebrand, two new banger variants are being introduced to the range; Suffolk Ale & Herb and English Sage & Onion.

The Oxford recipe--flavoured with lemon & nutmeg--is also being relaunched as a Limited Edition product. The Porkinson Banger will continue to launch limited edition variants every six months in line with the growing premium adult sausage sector.

Claire Hilton, The Porkinson Banger Brand Manager says: "We wanted the packaging to capture the brand ethos and stand out on the supermarket shelf. The new designs effectively embrace our history and heritage while conveying a modern and exciting feel.

"The packs are completely different to anything else in the sector and the two new flavours--along with the launch of the limited edition range--will add value and innovation to the premium adult sausage sector."

As well as vibrant colours, the new designs display a unique bow-tie, moustache and sausage-shaped cut out, reflecting the eccentric style of Norman Parkinson, the brand's creator.

The Porkiuson Banger range is made from 80% outdoor reared lean pork shoulder and is 100% British, carefully sourced from British farmers whose pigs have roamed free with continual access to shelters.

The range includes Original, Oxford recipe (limited edition) and the newly added Suffolk Ale & Herb and English Sage & Onion. All are available from supermarkets nationwide, priced from 2.29 [pounds sterling].

The Porkinson Banger is currently worth 4.5m [pounds sterling]. The premium adult sausage sector is currently valued at 128m [pounds sterling], accounting for 24% of the total fresh sausage market.

The iconic Porkiuson Banger was created by fashion photographer Norman Parkinson and became part of Kerry Foods in 2002.

Contact Porkinson on tel 0800 783 432I or visit uk

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Title Annotation:PACKAGING
Comment:Porkinson Banger rebrands and launches new flavours.(PACKAGING)
Publication:Food Trade Review
Geographic Code:4EUUK
Date:May 1, 2009
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