Pompano Beach CRA Retains Award-Winning Wilesmith Advertising/Design for Branding.
Acting as the city's Community Redevelopment Agency, the City Commissioners of Pompano Beach gave Wilesmith the go-ahead to begin the process with an intent to award the $75K contract at the next CRA meeting.
"The purpose behind the initiative is to give Pompano Beach an identifiable and differentiating image that can add value by promoting tourism, attracting commercial enterprise and building community pride," said Wilesmith, whose firm has developed successful brand campaigns for numerous clients, including the American Orchid Society and the City of Tavares, FL.
"A brand is not a logo. A brand is your DNA," Wilesmith told a Sun-Sentinel reporter. "It's not necessarily a tangible or material asset. It may be an attitude, an intangible value. The goal is to create emotional engagement and connection between the brand and consumers."
About Pompano Beach:
Located in the heart of Florida's Gold Coast the City of Pompano Beach is the year round home to 104,402 residents. During season (September through March) the number swells to nearly 150,000 including part-time residents from more inclement environments seeking "fun in the sun". As the name implies (Pompano - a species of in-shore -tropical game fish) the fun includes some of the world's best sport fishing. Golfers find living or vacationing in Pompano Beach a dream come true, with some of the world's most beautiful and challenging links just a short drive away. For more information, please visit www.mypompanobeach.org.
About Wilesmith Advertising/Design:
Founded in 1996, the award-winning Wilesmith Advertising/Design is well known for both its extraordinary creativity and the financial effectiveness of its campaigns, Wilesmith represents major, upscale clients from the worlds of real estate, hospitality/restaurant, nonprofit, financial and retail. For more information, please visit www.wadads.com.
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|Date:||Aug 18, 2010|
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