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Polypropylene Council making moves into nonwovens.

fiber marketing group promoting use of polypropylene nonwovens industry

The Polypropylene Council, Cos Cob, CT, a marketing organization set up to represent manufacturers of polypropylene in textile applications, is making a concerted effort to become more involved in the nonwovens industry. As polypropylene continues to become an increasingly important fiber in nonwovens applications, the council, which has been in existence for approximately four years, is looking to increase this market penetration and improve the recognition of the benefits of the fiber.

"We are trying to broaden the awareness of polypropylene and improve its acceptance in textile products," Roger Pierce, executive director of the council told NONWOVENS INDUSTRY. Mr. Pierce, who retired from polypropylene producer Hercules, is a consultant to the council and aids in the organization. The council has approximately 25 members and the membership consists of a diverse group from polymer producers through fiber producers, converters and end product manufacturers. "Currently we have no major nonwovens manufacturers as members, however," said Mr. Pierce, "but that is something we'd like to see change in the future." Members include Himont, Wilmington, DE, Phillips Fibers, Greenville, SC, Amoco Fabrics and Fibers, Atlanta, GA and Hercules, Norcross, GA.

The council got started in an effort to improve the recognition of polypropylene and its merits in the apparel industry; while Mr. Pierce admits polypropylene may never make significant inroads into apparel, it does have tremendous potential in nonwovens. "Nonwoven applications encompass close to one billion pounds of polypropylene," he said," with staple fiber products having about 475 million pounds and spunbondeds having about 400 million pounds. It is one of the fastest growing areas," he added. Indeed, for the first time, polypropylene overtook polyester as the major fiber used in nonwovens.

"Our mission is to the marketplace for polypropylene. We want to improve the image and explain the attributes to the trade and consumers," concluded Mr. Pierce. Membership dues currently provide the budget for the council and the executive director is the only paid employee.

For further information on the council, contact the Polypropylene Council of America, P.O. Box 73, Cos Cob, CT 06807; (203) 661-0369.
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Title Annotation:markets polypropylene fibers
Publication:Nonwovens Industry
Date:Jun 1, 1992
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