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Poll says health warnings are already known by public.

The public has virtually universal awareness of the statements in proposed wamings in alcohol beverage advertising, according to an Anheuser-Busch, Inc.-commissioned Roper Organization national opinion survey of both adults and young people.

According to an A-B spokesperson, the brewer commissioned the poll to test public knowledge of the proposed warnings and public opinion as to their effectiveness.

Of five warnings proposed in legislation pending before the U.S. Senate, 99 percent of Americans of all ages said they already knew of the risks described in two of the warnings. The Statements in two other warnings were known to 98 percent of the public, while the fifth warning was common knowledge to 97 percent, according to poll findings. The results were similar among those aged 14-20.

"The poll shows extremely high awareness of the information in the proposed warnings, among adults and young people alike," said Harry O'Neil, vice chairman of Roper. "Such levels of awareness are rarely found."

The survey also found that seven in 10 of the total sample (73 percent) and of 14-20-year-olds (69 percent) believe that the warnings would not be effective in preventing alcohol abuse. Additionally, of those Americans who drink, nearly 95 percent said ads did not influence their own decision to start drinking doesn't affect how often they drink.

"We are against alcohol abuse and illegal underage drinking - period," said Stephen Lambright, vice president and group executive of Anheuser-Busch Cos., Inc.
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Title Annotation:an Anheuser-Busch, Inc.-comissioned Roper Organization national opinion survey
Publication:Modern Brewery Age
Date:Apr 6, 1992
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