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Poll: women concerned about digestive balance.

NEW YORK -- Most women are interested in knowing more about how their digestive system works, but many feel uncomfortable discussing the issue, a recent survey found.

The survey, done by Prevention magazine in tandem with Procter & Gamble Co. (P&G), asked U.S. women about their digestive health, exploring such areas as awareness of digestive balance, familiarity with the digestive system, and knowledge of probiotics. Key findings indicate that struggling to maintain digestive balance is common. About 4 in 10 (38%) of women feel they could do more to maintain their digestive health.

Nearly 1 in 5 (17%) say digestive health is constantly on their minds, and 74% want to more about how their digestive system works. But almost half (49%) think digestive health is a taboo subject people are uncomfortable discussing

Ashley Koff, a registered dietitian and spokeswoman for P&G's Align, regularly talks about digestive health with her patients and helps them understand the benefits of probiotics.

"Unfortunately, more than half of the women surveyed (53%) do not know much or anything about probiotics," Koff pointed out. "I recommend a probiotic supplement like Align for patients looking to keep their digestive system in sync."

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Title Annotation:MERCHANDISING/DIGESTIVES
Publication:Chain Drug Review
Date:Oct 14, 2013
Words:196
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