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Playtex names Andrew W.K. the face of "Fresh + Sexy" Wipes.

Energizer Personal Care has named Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., widely known as the King of Partying, joined with Playtex to launch their new product. As W.K. explains, "Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new."

Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity.

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes."

In addition, the duo has collaborated on a special Andrew W.K. Sensory Kit on behalf of Playtex for Fresh + Sexy Wipes.

Andrew W.K. and Playtex appeared together during the official Fresh + Sexy Party at SXSW Interactive. The party took place at Viceland in Austin, TX, and had Andrew hosting The Fresh + Sexy Black Booth Confessional Party, an event that included free samples of the product, free drinks, and live music, including a special performance from Andrew W.K. himself. As master of ceremonies and the Playtex brand ambassador, W.K. also invited people to come clean in a confessional booth, a setting to tell stories about moments where they could have used Fresh + Sexy Wipes.
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Title Annotation:Nonwovens News; Playtex Beauty Care Inc
Publication:Nonwovens Industry
Article Type:Brief article
Date:May 1, 2013
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