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Plastic Jungle Sees Traffic to Sell Gift Cards in January More than Double.

"Jungle Update" Reveals Macy's Gift Cards the #1 Purchased Cards over the Holidays

MOUNTAIN VIEW, Calif. -- Plastic Jungle, the Web's premier gift card exchange, announced the "Jungle Update" with results from the 2009-2010 holiday season. In this first update, Plastic Jungle reported that this past holiday season was a record period for buying and selling gift cards online. The site has seen a 250% increase in unique visitors selling their gift cards since Christmas. Leading into the holiday, the increase in average daily unique visitors interested in buying gift cards at discount was also up 180%.

Plastic Jungle makes it easy to get the most value out of gift cards, allowing users to buy gift cards at up to a 30% discount and to get cash for unwanted gift cards for up to 90% of the unused balance. In the 2009-2010 holiday season, Plastic Jungle users made an average of $85 on each gift card sale, and gift card buyers saved an average of $10 per card.

Prior to the holidays, Plastic Jungle saw a peak of gift card purchasing on December 15 and 16, as shoppers loaded up on discounted cards to get an extra savings on holiday gifts. The site also saw peaks of gift card owners selling their cards just after Christmas--on January 4 and January 12--as users cashed in gift cards they received in order to get what they really wanted or to pay off their holiday debt. In addition, there were several strong days for selling cards in December, perhaps a sign of shoppers looking to fund their Christmas shopping.

Macy's gift cards proved to be the most popular, topping the list of gift card brands purchased by Plastic Jungle customers. Ten percent of all gift cards purchased in November, December, and January were Macy's gift cards. The top 10 brands (by number of cards sold to Plastic Jungle buyers) were:

1. Macy's

2. Walmart

3. Lowe's

4. Land's End / Sears / Kmart

5. The Home Depot

6. Best Buy

7. Target

8. Starbucks

9. iTunes

10. FYE

The trend of buying and selling gift cards is hitting across the U.S., with California topping the list of states with the transactions. The top states that bought the most gift cards on Plastic Jungle over the holidays were: California, New York, Maryland, Florida, Illinois and Texas. The top states that sold the most gift cards on Plastic Jungle were: California, Florida, Arizona, New York, North Carolina, Pennsylvania and Texas.

"Our goal is to help shoppers get the most from their gift cards," said Gary Briggs, CEO of Plastic Jungle. "The holidays are the hottest season for gift cards, and we experienced 450% year over year revenue growth in December 2009. We're pleased that so many shoppers are discovering that unwanted gift cards can be exchanged for cash or donated to charity."

About Plastic Jungle

Plastic Jungle ( is the Web's leading gift card exchange, offering the best way to sell, buy or donate gift cards in a trusted environment. Consumers can save money at their favorite stores with discounted gift cards up to 30% off, and Plastic Jungle buys unwanted gift cards for up to 90% of the unused balance. The company's mission is to bring liquidity to the estimated $30 billion unredeemed gift card economy for the benefit of consumers, retailers, and other ecommerce companies. Based in Mountain View, California, Plastic Jungle is privately held, with venture backing from Shasta Ventures, Bay Partners, First Round Capital and Harrison Metal.
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Publication:Business Wire
Date:Feb 4, 2010
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