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Plant extract takes show by storm.

Aloe vera's status as one of the food industry's hottest properties was confirmed at Anuga with a plethora of products on show from around the world.

Drinks made with aloe vera are particularly popular in the Far East where the plant extract is revered for its wide ranging benefits. From Thailand came two products from Vita Food: an aloe vera drink made by mixing the flavourless ingredient with grape juice and a drinking jelly, which also contains ingredients that are said to reduce hunger pangs. It has other lines in development including boiled sweets, jams and preserves. South Korea's top drinks company Woongjin Foods was also exhibiting with, among other products, a calcium-enriched aloe vera drink.

From Singapore, Pokka displayed a canned soft drink containing aloe vera pulp bits blended with juices in three flavours. The Samba Group showcased an aloe vera jelly dessert under the Kara brand.

South African firm the Cape Town Aloe Company was showing a range of drinks, jams, marmalades and pickles all made with wild aloe ferox plants.

On the European front, Swiss dairy Emmi was pushing its aloe vera yogurt, shown at IFE in London (The Grocer, March 29, p64),And German food supplements specialist Biolabor was showing effervescent tablets with aloe vera marketed as being beneficial for the skin.
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Title Annotation:Exhibition review; aloe vera
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 18, 2003
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