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Pittsburgh to sell Iron City in aluminum bottle.

Pittsburgh Brewing Co. of Pittsburgh, PA, stole a march on the big national brewers when it launched a new aluminum bottle last week.

Pittsburgh Brewing, which also pioneering the pull-top aluminum beer can, has become the first U.S. brewer to begin a large-scale roll-out of an aluminum bottle. A-B and other big brewers are testing the aluminum bottle packages, but won't be ready to sell them until the Fall.

"Pittsburgh Brewing and our Iron City brand have a long history of innovation, from the first pop-top can, to the first twist-off resealable cap to our new aluminum bottle," said Joseph Piccirilli, vice chairman of Pittsburgh Brewing Co. "All of our innovations have not only been revolutionary, but successes as well because they are rooted in delivering true consumer benefits. This aluminum beer bottle--the first of its kind to be launched nationally--delivers many benefits to retailers and consumers. The product is unbreakable and the beer stays colder longer--up to 50 minutes--versus glass containers."

"And, besides that," Piccirilli added, "the consumers who were tested tell us they think the sleek, silver-metallic look of the aluminum is cool."

The new aluminum Iron City bottles will be available in specially designed 24-packs at all distributors and retail establishments this month.

Alcoa, also based in Pittsburgh, is supplying the aluminum. The bottles are being made by CCL Container in Hermitage, Pa. CCL Container is part of CCL Industries Inc.

Piccirilli said aluminum bottles offer advantages over glass bottles. They are unbreakable and keep beer colder, as he noted, and he said the the unique aspect of the package would provide a marketing edge.

Aluminum beer bottles have proven successful for a few breweries in Japan, but Iron City is the first company in North America to ship the bottles nationally, company officials said.

The Big Sky Brewing Co. a craft brewery in Missoula, MT, began packaging its Moose Drool beer in aluminum bottles in June.

Anheuser-Busch Cos. has said it plans to roll out an aluminum bottle for some of its high-end beers this fall. Anheuser would begin testing the new containers this fall for its Michelob, Michelob Light and Anheuser World Select beers.
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Title Annotation:Weekly Specialty & Import Beer Report
Publication:Modern Brewery Age
Geographic Code:1USA
Date:Aug 30, 2004
Previous Article:Pittsburgh Brewing Co.
Next Article:MBAA District New England to meet in Newport, RI, September 10-11.

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