Pittsburgh Brewing celebrates its local ownership on cans.
"Pittsburgh Brewing is an integral part of western Pennsylvania and its history," reported Pittsburgh Brewing president Jack Isherwood. "We've featured regional scenes on our products in the past, but it's especially fitting to revive this tradition during our first year under new local ownership.
"This type of customized packaging reflects our slogan--'It's a 'Burgh Thing'," Isherwood continued. "We believe a 'Burgh Thing' is anything or anyone that is a source of pride and inspiration for the people of western Pennsylvania, including the many 'burghs,' towns and landmarks across the region."
The scenes depicted on the cans are not limited to Pittsburgh, but span an area from Wheeling, WV, to Johnstown, PA, from Union-town to Butler.
Twelve-ounce cans of Iron City and I.C. Light showcase different scenes. Iron City features Station Square and the new Pittsburgh International Airport. I.C. cans are adorned with sketches of McConnell's Mill and Fallingwater.
Iron City beer case cartons, meanwhile, sport color drawings of seven regional landmarks around the southwestern Pennsylvania area: Station Square, the airport, the Civic Arena, the Golden Triangle/Three Rivers Stadium, North Park, Oglebay Park in Wheeling, and the statue of Chief Guyasuta in Sharpsburg.
Additionally, cartons of I.C. Light feature an entirely different collage of seven western Pennsylvania scenes: McConnell's Mill, Fallingwater, the Ligonier Diamond, the Johnstown Incline, the Fayette County Courthouse in Uniontown, a Laurel Highlands ski scene, and the Butler County Courthouse.
The packages will be on sale throughout the winter season.
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|Title Annotation:||beer cans with Pennsylvania artwork|
|Publication:||Modern Brewery Age|
|Date:||Dec 21, 1992|
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