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Pilsner Urquell will be canned.

In an effort to increase export sales, the Pilsner Urquell brewery in Praque, Czechoslovakia, announced plans to package its Pilsner Urquell and Gambrinus beers in aluminum cans. Until now, the two brews had been available only in galss bottles and draught.

According to a report in Praque's daily nespaper, Metropolitan, the lack of canned products has made the brewer less competitive in markets such as the United States and Japan. With the addition of cans the brewery said it hopes to increase exports to Western markets from last year's 4.2 million gallonsto 7.3 million in 1991.
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Title Annotation:beer products to be packaged in aluminum cans
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Sep 9, 1991
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