Printer Friendly

Pilsner Urquell sports new, bigger packaging.

In a year that has seen Pilsner Urquell's depletion rates increase and the introduction of the brand on draught in several markets, the "Czechoslovakian treasure" has another reason to celebrate -- the introduction of 600-ml. bottles for the brew.

According to Guinness Import Co., the brand's U.S. importer, Pilsner Urquell's large Bordeaux-shaped bottle maintains the green glass, silver foil top, and long neck of its 12-oz. counterpart. And, a Guinness spokesperson noted, while this marks the debut of the package in the U.S., the package has already found favor with beer lovers in Europe.

"With this up-size package comes 22-oz. message for success," said Guinness group marketing director Eric Ravett. "We're not only offering our customers a unique and convenient way to enjoy two servings of the world's best pilsner, we're also offering our three-tier partners added value and profitability."

Ravett added that he anticipates significant off-premise success for the new package, noting that its "ideal for accounts that specialize in large bottle sales and microbreweries."

According to Ravett, Pilsner Urquell sales are up 14 percent through October 1992 compared to the same period a year earlier.
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Nov 16, 1992
Previous Article:July's taxable removals drop.
Next Article:Guinness renews Dos Equis pact, repositions brew.

Related Articles
Pilsner Urquell bucks trend with increase.
After the revolution, Czechoslovakia works hard to enter western markets.
Beers of the world.
Pilsner Urquell will be canned.
Fall events hosted by Pilsner Urquell.
Interview with Pilsner Urquell managers Jiri Rais and David Kelly.
Imports on a roll.
Beer from Abroad.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters