Pick your platform: where should you concentrate your social media efforts?
Despite some innovative competition, Facebook still dominates the social media landscape with 1.49 billion active users. In fact, 71 percent of online adults in America are active on Facebook. But that doesn't mean Facebook is the best place to find your audience. Instagram is gobbling up young users, while both Instagram and Twitter are doing a better job of attracting African American users. What platform are your customers on?
Men vs. Women Percent of online American adults who use social media sites, by gender Source: Pew Research Center Men Woman Facebook 66 77 Twitter 25 21 Instagram 24 31 Pinterest 16 44 LinkedIn 26 25 Note: Table made from bar graph. Where the Kids are At Percent of online American adults who use each platform, by age 18-29 30-49 50-64 65+ LinkedIn 23 31 30 21 Pinterest 34 28 27 17 Instagram 53 25 11 6 Twitter 37 25 12 10 Facebook 87 73 63 56 Source: Pew Research Center Note: Table made from line graph.
* With the exception of Linkedln, most user numbers are "monthly active users." Linkedln provides the total amount of registered users.
Snapchat is a brave new world for advertisers. Content created by users on the app disappears within 10 seconds, and the platform doesn't allow advertising to appear on a user's stream. Recently, Snapchat released a new feature, Discover, where users can access longform content (videos, photos and stories) curated by a handful of publishers. Advertisers are reportedly paying top dollar to appear within Discover Stories. The reason? Snapchat's user base is heavily dominated by millennials:
Snapchat has 100 million daily active users 45 percent of its users are in the 18-24 age range Another 26 percent are 25-34
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|Title Annotation:||Entrepreneur Edge|
|Comment:||Pick your platform: where should you concentrate your social media efforts?(Entrepreneur Edge)|
|Date:||Nov 1, 2015|
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