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Photographic fusion; The traditional family portrait has undergone a transformation as Stephen Milton discovers.

Byline: Stephen Milton

IN RECENT years, photography has undergone a revolution. The need for a roll of film and a trip to the chemist has been eliminated, now it can all be simply captured on your phone, downloaded and printed straight from your PC.

Imperfections can be fixed, special effects added and the days when an instant camera was considered hi-tech are long gone.

The traditional family portrait has undergone a revolution too. Now you can transform a standard snap into a pop art-style print or something more daring.

Leading the way is Yaffe Fusion Art. Created by Southport-based photographer Paul Yaffe, this innovative style in portrait has swiftly become the new must-have among Merseysiders.

"Everybody wants originality. People are growing tired of the staid portrait and now want something that reflects their personal taste, passions, interests and ultimately, their lives." says Paul. "We've always kept up with current trends and fashions, making it our aim to be ahead of the competition when it comes to innovation and style."

Fusion Art portraits consist of numerous images and design features, separately captured on camera which are digitally enhanced, before being electronically and artistically layered and "fused" together.

The finished portrait can include a favourite object, multiple imagery reflecting the differing moods of the subject and can be specifically colour coordinated and designed to suit the customer's mood and home interior .

"Fusion Art is the next step in photography," says Paul. "It's moving away from traditional analogue to modern digital photography with a combination of creativity, fine art and digitalmanipulation.The finished product will reflect your individual personality and taste and ultimately have you looking fabulous."

After training in Manchester, Paul Yaffe opened his photographic studio in 1967 and has watched it grow into one of the most successful and busiest studios in the UK. He has been awarded numerous awards and accolades including being named a "20th Century Great" by the Master Photographers Association.

There is a wide selection of portrait sessions to choose from which can take place in the studio or in your own home. Prices vary depending on the type of portrait session, the artistic content of the portrait and the size. There is also a choice between the individual range and avant garde range of portraits and Yaffe Fusion Art also specialises in individually designed pieces of art.

The finished portraits are wrap laminated for protection and unusually, do not require glass. They are bonded onto 25mm thick boards which enable the images to leap off the wall and lose the need for frames

For details contact Yaffe Fusion Art 01704 55000 or visit www.yaffefusionart.comphotographic sessions

Types of sessions at Yaffe Fusion Art include: Basic: 6-8 previews and one choice of outfit. Booking fee pounds 35 Intermediate: 10-15 previews and two choice of outfits.

Booking Fee pounds 60 Carte Blanche: 20 previews and several changes of outfits. Booking Fee pounds 125 In your own Home: Booking Fee pounds 215

CAPTION(S):

Sandra Carney, Adam Yaffe and Paul Yaffe; Some of the Yaffe Fusion Art photography; including a portrait of actress Shobna Gulati who plays Sunita in Coronation Street
COPYRIGHT 2005 MGN Ltd.
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Copyright 2005 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Features
Publication:Daily Post (Liverpool, England)
Date:Nov 10, 2005
Words:523
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