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Phillies Top Largest TV Audience Increase for 2011 Season.

Byline: Maury Brown

Not only did the Philadelphia Phillies win the attendance battle (http://bizofbaseball.com/index.php?option=com_content&view=article&id=5448:analysis-final-mlb-attendance-for-2011-regular-season&catid=26:editorials&Itemid=39) this past regular season, but based upon information from the SportsBusiness Journal (http://www.sportsbusinessjournal.com/Journal/issues/2011/10/03/Media/MLB-RSNs.aspx), the Phillies saw the largest average audience increase and second highest average audience size for their local/regional television ratings this season. According to the SBJ:

The team ended the season with a 9.1 rating on Comcast SportsNet Philadelphia, edging out the second place St. Louis Cardinals (9.0) on FS Midwest. That difference shrank considerably during the season's final week, as the Cardinals set RSN ratings records while outlasting the Atlanta Braves for a wild card slot on the season's final day. The Phillies, meanwhile, were coasting into the playoffs.

The report adds that ratings have risen 11 percent and that it's the ninth consecutive season of ratings increases. According to the SBJ, "During that period, Phillies ratings have grown a stunning 176 percent. The average 276,000 homes that watched each Phillies game was second only to the New York Yankees this season."

Conversely, the Tampa Bay Rays on FS Florida/Sun Sports saw the largest audience drop of 40,000 households to 66,000. They saw the third largest ratings decline (-37.5% or a 3.67 rating) behind only the Padres and Astros, both of which had poor seasons in the standings (the Astros were a league worst 106 losses).

And, just as the Dodgers saw an incredible decline in attendance (over 600,000 compared to 2010), the club mired in controversy saw their average rating number drop over 30 percent (-30.1%) to a 1.14 on FS Prime Ticket.

SELECT READ MORE TO SEE LOCAL/REGIONAL RSN RATINGS INFORMATION

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Author:Brown, Maury
Publication:The Biz of Baseball
Date:Oct 5, 2011
Words:361
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