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Philippine Quills 2018 awards top business commmunicators.

The adage 'The pen is mightier than the sword' may be a cliche. Yet, it still holds true in these days and age.

These words were first written by novelist and playwright Edward Bulwer-Lytton in 1839, in his historical play Cardinal Richelieu. The cardinal was chief minister to King Louis XIII and he discovered a plot to kill him. But as a priest he is unable to take up arms against his enemies and resorted to writing.

Likewise, our own national hero, Dr. Jose Rizal, picked up the most unusual weapons - a pen and paper - in his clash with the abusive Spanish ruler of his time. And the rest is history.

To humans, words are more than a means of communication, they can shape our beliefs, behaviour, feelings and ultimately our actions. Although swords can coerce us, and threaten, nothing is more powerful than a tool which can shape our opinions.

When it comes to language and communication, the rule is that it's not what you say, but what people hear (and see!) Dr. Frank Luntz, author of Words That Work: It's not What You Say, It's What People Hear describes the decision making process and communication based on feeling rather than information.

'Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you. How you think is on the outside, how you feel is on the inside, so that's what I need to understand,' the American pollster and linguistics consultant said in an interview.

The Philippine Quill

THE Philippine Quill, the country's most prestigious awards program in the field of business communication, believe in the power of words. Using the golden feather in its logo symbolizing a quill writing pen, the program has given its seal of approval to the most reputable organizations and corporations in the nation for over 16 years, emphasizing the excellent use of communication to achieve business goals and make a difference in the society.

A yearly undertaking by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill, along with Philippine Student Quill and CEO Excel Award programs, honor exceptional communication work by organizations, students and business leaders, respectively, that are worth emulating.

Established in 1983, IABC Philippines is the national professional association of top business, industrial and organizational communicators. IABC is a San Francisco-based professional network and global membership association and with thousands of members from around the world, representing many Global Fortune 500 companies. IABC serves professionals in the field of business communication by bringing together the profession's collective disciplines. The Philippines is the very first chapter outside of North America, with a mission to advocate for professional growth, learning and communication excellence.

IABC is celebrating its 35th year in 2018 and continues to uphold excellence in business communication through master classes and other learning activities that equip its member-professionals with trends and global-standard communication skills and strategies.

Joe Zaldarriaga, IABC President, stated that the mission of the IABC is to support the community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.

Meralco, DDB Group Philippines as Agency of the Year, and the University of Santo Tomas are 2018 Quills big winners

The 16th Philippine Quill and 6th Student Quill Awards celebrate wins for Meralco as Company of the Year for the third straight year in a row, DDB Group Philippines as Agency of the Year, and the University of Santo Tomas as School of the Year as these organizations earned the most number of excellence awards, which also saw record submissions from professional and student levels. Meralco, the Philippines' biggest electricity distribution utility, made history once again when it won the Company of the Year award for the third year in a row, a first in the awards show's 16-year history- a testament to the company's strength in business communication excellence. In total, Meralco has won the award four times since 2012.

In the Company of the Year category, Jollibee Foods Corporation was honored as first runner-up, while Aboitiz Equity Ventures, Inc. placed second-runner-up. And in the Agency of the Year, Ogilvy and Mather was hailed as first runner-up and Stratworks finished as second runner-up.

The Aboitiz Group bagged the coveted Top Award in Communication Management for its 'Let's drive change for a better world: The Aboitiz No Impact Challenge' that fused together employee engagement through an organizational sustainability campaign.

Ayala Land's entry, Corporate Video 2017 'Reshaping with Ayala Land' bagged the Top Award in Communication Skills.

Corporate Video 2017 'Reshaping with Ayala Land' aims to show how Ayala Land continues to reshape and elevate the quality of life of Filipinos across the country through testimonials of people from various walks of life. By sharing real stories of people whose lives have been touched by Ayala Land, it showed the role that the company plays in nation building and how it provides opportunities and venues where one can have an enriched quality of life.

This year's theme for Quill 2018 is 'Purpose in Communication.'

'IABC Philippines has adapted the theme, Purpose in Communication, for the Philippine Quill Awards to remind ourselves of why we communicate, which is to enlighten, inform, and inspire people and to help forge a society that knows how to think for itself', IABC Chairman, Kane Errol Choa on his welcome remarks.

The Philippine Quill Awards and the Philippine Student Quill Awards were held separately at the Grand Ballroom of the Marriott Hotel at Newport City.

In the School of the Year race, De La Salle-College of St. Benilde placed first runner-up, while UST Angelicum College made it as second runner-up.

The Philippine Student Quill Top Award in Communication Management went to Bataan Peninsula State University for 'Project Litratu: Mayhang Pamana Bilang nga Mayhang Pilipinu (Isang Pamana Bilang Isang Pilipino)', while the Top Award in Communication Skills was conferred to De La Salle- College of Saint Benilde for 'Turtle Shells'.

'Our role as communicators is to move hearts and minds, ultimately inspiring action. We connect people and ideas, using concepts born out of creativity and innovation. Award-winning work, like the ones we honor at the Quills, should also inspire others to reach for excellence. Most importantly, let's use the privilege that we have to benefit the many, especially those who are at a disadvantage', 16th Philippine Student Quill Chair, Dave Devilles said in his speech.

The UP Street Dance Club provided entertainment together with graffiti artist, Enzo Ordonez, who gave life to this year's theme, 'Purpose in Communication: Express Your Truth'.

The 16th Quills program was supported by sponsors (GOLD) Megaworld Corporation and Security Bank Corporation, (SILVER) Bank of the Philippine Islands, San Miguel Brewery and Smart Communications, (BRONZE) Aboitiz Equity Ventures, Inc., ABS-CBN Corporation, Bayad Center, Japan Tobacco International, Land Bank of the Philippines, LBC Express, One Meralco Foundation, Petron Corporation, San Miguel Purefoods Company, and The EON Group, and (Top Student Category) Cemex.
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Publication:Business Mirror (Makati City, Philippines)
Geographic Code:9PHIL
Date:Jul 22, 2018
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