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Pheedo RSS Ad Network is the Place for Reaching Apple Enthusiasts; Apple Publishers Make Pheedo the Network of Choice for RSS Content.

EMERYVILLE, Calif. -- Pheedo, the RSS marketing experts, announced today that it offers the largest RSS advertising network of Apple related content. Pheedo's "Apple Channel" is the largest RSS feed category in Pheedo's network of more than 8,000 publishers.

Current Pheedo publishers include Apple Insider, Mac Daily News, MacNN, Think Secret, Mac Fix-it, BackBeat Media and Mac Observer. As Apple makes the headlines this week at its Worldwide Developers Conference (WWDC), these publishers are leveraging Pheedo's RSS management services to broadcast news, analysis and commentary on the latest Apple happenings.

RSS has become popular among Apple users due to integration in the Safari browser and other applications, and much of the content on the Pheedo Apple Channel is consumed via RSS feeds instead of directly from websites. Consumers can easily read and track this week's conference updates from Apple publishers in real-time through their RSS reader.

"MacNN prides itself on delivering breaking and comprehensive Apple and Mac-related news to our readers in a timely fashion," said Monish K. Bhatia, publisher of "Pheedo's RSS feed solutions allow us to easily keep a steady stream of up-to-date content flowing to our readers and provide a comprehensive advertising and analytics program to help us monetize and optimize our feeds."

"Apple fans want their news as it happens, and RSS lets them view updates from all their favorite Mac publications in real-time," said Bill Flitter, co-founder and VP of marketing of Pheedo. "Pheedo's Apple Channel has grown to become the most popular category in our network due to Mac users' widespread adoption of RSS. Much of this adoption is due to RSS integration into Safari, and once RSS becomes integrated into Internet Explorer 7, we should see similar adoption rates from Windows users."

Flitter continued, "Additionally, because we offer a specific Apple channel instead of including the publications in a broad technology channel, advertisers looking to reach a Mac-savvy audience can turn to Pheedo to quickly and easily begin a customized RSS advertising campaign that will reach its intended target."

Pheedo's marketing solutions for publishers include Ads for Feeds+, a full-service, scalable RSS advertising and analytics solution, and Ads for Feeds, a simple monetization solution for publishers who already have a third-party analytics service. Pheedo hosts one of the largest online ad networks consisting of over 8,000 publishers across multiple categories including entertainment, technology, mobile, small business topics and more.

About Pheedo

Pheedo is the premier feed advertising network and we simplify the process of creating, producing, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes work with Pheedo to create successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit
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Publication:Business Wire
Date:Aug 8, 2006
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