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Phar-Mor starts site for eye care.

YOUNGSTOWN, Ohio - Phar-Mor Inc. has formed an alliance with EyeMate Inc. under which the two will launch an on-line contact lens shop,, offering shoppers replacement contact lenses at discount prices.

Customers will be able to place orders through the site, via a toll-free telephone number, by fax or by completing mail-order forms that Phar-Mor will make available in all of its drug stores. EyeMate's staff will be responsible for fulfillment and customer service functions.

"We are excited about the launch of and our partnership with Eyemate, because it brings us a step closer to creating a full-service on-line Phar-Mor store," says president and chief operating officer Dave Schwartz. "Along with and CyberRxExpress, will be a key part of the foundation for Cyber Phar-Mor, our on-line superstore that will offer our customers both the convenience of online shopping and our everyday low prices."

The vitamin web site features a comprehensive selection of such products along with herbal and mineral supplements. CyberRxExpress, Phar-Mor's on-line pharmacy, was launched earlier this year in New Jersey and is being rolled out to additional markets.

In addition, the retailer has entered into an E-commerce contract with Inc. The consumer health information network will provide Phar-Mor's on-line shoppers with access to extensive health-related information as well as community and health management tools while simultaneously offering visitors to the site access to the discount prices provided through Phar-Mor's CyberRxFxpress site.

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Title Annotation:alliance with EyeMate Inc.
Comment:Phar-Mor starts site for eye care.(alliance with EyeMate Inc.)
Publication:Chain Drug Review
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 30, 1999
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