Pete's Summer Brew hitting the shelves.
The point-of-sale features a swimsuit-clad young woman reaching out of a poster to sneak a cold bottle of Pete's Summer Brew from an unsuspecting beer drinker. "Pete's Summer Brew is a hot item every summer and our eye-catching P.O.S. will get customers reaching for Pete's," said Mike Hurt, Pete's brand manager.
The Gambrinus Company says Pete's Summer Brew produces a lift of 166% when featured and displayed.
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|Publication:||Modern Brewery Age|
|Date:||Apr 17, 2000|
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