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Pete's Summer Brew hitting the shelves.

Pete's Summer Brew will be sold through September, supported by a new "Sneak One While You Can" promotion that features a "Summer Sneakstakes" giveaway. The promo gives consumers a chance to win $5,000 towards a luxury "sneak away" vacation home for an entire summer.

The point-of-sale features a swimsuit-clad young woman reaching out of a poster to sneak a cold bottle of Pete's Summer Brew from an unsuspecting beer drinker. "Pete's Summer Brew is a hot item every summer and our eye-catching P.O.S. will get customers reaching for Pete's," said Mike Hurt, Pete's brand manager.

The Gambrinus Company says Pete's Summer Brew produces a lift of 166% when featured and displayed.
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Publication:Modern Brewery Age
Date:Apr 17, 2000
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