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Pete's Brewing Company. (Weekly Specialty Beer Report).


Caption: Pete's Brewing Company will use rock star Rob Zombie inn a new sales effort, what is described as "a multi-faceted sales promotion that's sure to crank up the excitement this Halloween." Beginning September 23rd, Pete's Wicked Ale will deploy a full array of point of sale materials depicting Mr. Zombie. Consumers will get to see snippets of Rob Zombie's "House of 1000 Corpses" movie and a Wicked national sweepstakes that will culminate with the world movie premier in Los Angeles. "This holiday was born wicked," says Charley Mays, assistant brand manager, "Halloween runs through Rob Zombie's veins and his heart-pounding rock will get everyone in the Wicked spirit this October." According to Mays, in-store merchandise for Pete's "The Wicked Will Get you!" Halloween promotion includes a six-foot tall Rob Zombie cutout with eyes that "watch you" as you pass by, along with header cards, danglers, static banners, table tents and coasters.
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Publication:Modern Brewery Age
Date:Sep 2, 2002
Previous Article:Koch apologizes for linkage with shock jocks "Opie and Andy". (Weekly Specialty Beer Report).
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