Printer Friendly

Pete's Brewing Company. (Weekly Specialty Beer Report).

[ILLUSTRATION OMITTED]

Caption: Pete's Brewing Company will use rock star Rob Zombie inn a new sales effort, what is described as "a multi-faceted sales promotion that's sure to crank up the excitement this Halloween." Beginning September 23rd, Pete's Wicked Ale will deploy a full array of point of sale materials depicting Mr. Zombie. Consumers will get to see snippets of Rob Zombie's "House of 1000 Corpses" movie and a Wicked national sweepstakes that will culminate with the world movie premier in Los Angeles. "This holiday was born wicked," says Charley Mays, assistant brand manager, "Halloween runs through Rob Zombie's veins and his heart-pounding rock will get everyone in the Wicked spirit this October." According to Mays, in-store merchandise for Pete's "The Wicked Will Get you!" Halloween promotion includes a six-foot tall Rob Zombie cutout with eyes that "watch you" as you pass by, along with header cards, danglers, static banners, table tents and coasters.
COPYRIGHT 2002 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Sep 2, 2002
Words:154
Previous Article:Koch apologizes for linkage with shock jocks "Opie and Andy". (Weekly Specialty Beer Report).
Next Article:Uncle Otto's Oktoberfest. (Weekly Specialty Beer Report).


Related Articles
U.S. brewers enter British brewing competition.
Analyst projects future of craft brewing segment.
Marketing specialty & craft beers.
Fmr: Miller exec is Pete's new president.
Missouri beer label law now in judge's hands.
Gambrinus buys Pete's for $68 million.
BREWERS LEARN THEIR CRAFT IN 1999.
Nation's thirst for specialty beers flat?
Great American-Beer Festival medal winners.
U.S. brewers win big in European competition.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |