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Personally speaking. (Filmax at 50: as multifaceted Spanish venture reaches its half-cetury mark, it expands grip on film, TV, toons).

CARLOS FERNANDEZ President, Filmax Ent.

One half of the Fernandez sibling tandem, Carlos stays on top of finance while bigger brother Julio handles creative concerns. (They divvy up strategy). The youngest of eight children, warm and accessible, he is the smiling face of Filmax. Time out involves tending plants, travel and going back to his origins.

"The thing I like best is to return to the village and go river fishing," he says.

ANTONIA NAVA Senior veep, sales and co-production

A gym buff--"The first thing I do at a market is look for the gym," she says (and uses the Carlton and "one up the hill"). A film brat; PlayStation-phile; supporter of Sporting de Gijon soccer club; collector of teddy bears and other furry fauna. Born in Asturias--Spain's equivalent of Scotland--the architect of Filmax's prolific sales success and growing network of loose buying alliances worldwide.

CARLOS ROJANO Senior VP of marketing

Soft-spoken, but a marketing topper with a wide brief. The market and marketing potential expert on films Filmax could buy or greenlight. Rojano is a Barcelona Man, or its sporty version at least. An ex-basketball player and armchair athlete, a fan of Barcelona basketball and soccer club, melomaniac who grooves to Police and the Stones. Like Nava, a former exec at Bertelsmann Music Group.

JORGE TUCA Head of acquisitions

The contact man, and international film project geek at Filmax. His hobby is work, or maybe his work is a hobby: Tuca likes nothing more, after a hard day culling through scripts, tapes and projects, than to settle down, relax ... and see some more films. Worked in acquisitions under Margaret Nicoll at Canal Plus-Sogecable and, like other "Nicoll Boys," is thirtysomething, cultured, cosmo and wild about movies.

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Author:De Pablos, Emiliano
Publication:Variety
Date:May 12, 2003
Words:288
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