Personal innovation. (WIP).
One of the things that many business book authors fail to take into account is the Fact that seriousness of message doesn't necessarily require solemnity of presentation. Said more simply: They don't have to present their information as though they have a stick up an orifice. Guy Browning gets it in Innervation: Redesign Yourself for a Smarter Future (Perseus Publishing; $20.00; 213 pp.]. To wit: like any author of business books within the last few years, it is de rigueur to quote Jack Welch. So he "quotes" Jack Welch...or seems to. As he puts it after providing the first Welchian quote ("There are three kinds of people in the world; those who make things happen; those who watch things happen; and those who wonder what happended."), "I'm not sure Jack was the person who said this, but in business the rule is if you don't know who said it, say Jack Welch said it. Nobody's going to argue." And it is that tongue-in-cheek approach that he pursues (e.g., "Everybody in business works within constraints of time, pe ople and money. Few people have enough of any of them and their thinking about the business is constrained by the thought that they don't have enough time, people or money to do things differently.") This is a brilliant book about personal change.