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Personal Finance: Reuters taking on a new image.

Reuters is fast restyling its image as the world's best-known news agency.

The US giant now dubs itself a financial information specialist.

Today it is co-sponsoring Charles Schwab's annual conference for private investors in Birmingham.

And this month has also seen the group unveil expansion plans for its Instinet electronic equities dealing service.

Reuters is pumping cash into the venture to enable it to gain a foothold in bond markets on both sides of the Atlantic. Some analysts believe Instinet has already received more than pounds 25 million of investment, with dozens of staff hired to develop trading systems based on Java language.

The Reuters' division was established to operate in the USA's hi-tech stock exchange, Nasdaq. It currently holds around 20 per cent of that market but competition is fierce.

The world's bond markets are equally tough but, with trillions of pounds of business at stake, Reuters clearly feels it can establish a profitable presence.
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Publication:The Birmingham Post (England)
Date:May 15, 1999
Words:156
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