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Personal Finance: Quick and safe: Chip and PIN aimed at cutting queues and crime.

West Midland shoppers are being given the chance to test the new chip and PIN credit cards aimed at cutting fraud. Card provider Visa is taking its chip and PIN roadshow to the Touchwood centre in Solihull on Tuesday .

The system works by allowing shoppers to confirm their identity with a four digit personal identification number instead of a signature.

Promoters say the new system, which is being rolled out throughout the country after trials will cut fraud and queuing times.

Visa UK managing director Colin Grannell said: 'Given the amount of time people spend shopping and the importance of being able to shop without long queues or overcrowding, the arrival of chip and PIN will be safer, faster and more convenient for customers.'

One in four cardholders already has a chip and PIN card and more than 167,000 outlets have converted.

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A safe way of using your credit card, chip and PIN is being introduced across the country
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:May 1, 2004
Words:162
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