Pernod Ricard doubts EU drinks origin labelling idea.
Meanwhile, the CEEV-Comite Europeen des Entreprises Vins wine-makers organisation thought the idea of a mandatory EU quality label denoting compliance with EU drinks production laws could also cause problems. All EU drinks producers should in theory comply with these rules anyway and making compliance a "marketing tool" could actually undermine the maintenance of "consumer confidence on ... EU standards," the CEEV fears. * http://ec.europa.eu/agriculture/quality/policy/opinions_en.htm
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|Publication:||International News Services.com|
|Date:||Mar 1, 2009|
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