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Pernod Ricard doubts EU drinks origin labelling idea.

PERNOD Ricard has raised doubts about the idea of a mandatory European Union (EU)-origin labelling scheme for the drinks sector, because of the global market in sourcing ingredients. In a formal response to a European Commission debate on drink and food product quality policy, the spirits company said this could cause confusion for consumers if there were differences in the origin of a primary ingredient, original processing and final manufacturing. Labelling of a primary ingredient "cannot be considered a useful tool for consumers," said Pernod Ricard: it neither provides "information necessary for education on ... product quality or conception, nor ... health."

Meanwhile, the CEEV-Comite Europeen des Entreprises Vins wine-makers organisation thought the idea of a mandatory EU quality label denoting compliance with EU drinks production laws could also cause problems. All EU drinks producers should in theory comply with these rules anyway and making compliance a "marketing tool" could actually undermine the maintenance of "consumer confidence on ... EU standards," the CEEV fears. *
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Author:Nuthall, Keith
Publication:International News
Date:Mar 1, 2009
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