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Pernod Ricard acquires Firestone & Robertson Distilling Co in Texas, US.

Global Banking News-August 6, 2019-Pernod Ricard acquires Firestone & Robertson Distilling Co in Texas, US

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Wine and sprits company Pernod Ricard (Paris:RI), announced on Monday the acquisition, through Pernod Ricard USA, of Firestone & Robertson Distilling Co, owner of the TX brand, a leading whiskey portfolio headquartered in Fort Worth, Texas.

The TX brand range includes super-premium whiskey and bourbon. TX Blended Whiskey, launched in 2012, is a smooth-drinking, award-winning brand that has already garnered a passionate following.

This deal, financial details of which were not available, includes Whiskey Ranch, a state-of-the-art distillery minutes from downtown Fort Worth, where consumers can enjoy the full TX brand Experience, including tours and tastings.

According to the company, the addition of TX, which is an exceptional super premium whiskey blended by skilled Texan craftsmen, represents a very promising venture which strengthens its portfolio and footprint in the US.

Also, with this deal, Pernod Ricard is again expanding its portfolio to include brands with unique and comprehensive value propositions. The TX Blended Whiskey distinguishes itself as a brand poised for tremendous growth.

This transaction is expected to close shortly.

White & Case LLP and Deloitte Finance served as legal counsel and transaction services support to Pernod Ricard, respectively, while Nomura Securities International and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as exclusive financial advisor and counsel, respectively, to Firestone & Robertson with respect to the transaction.

Firestone & Robertson Distilling Co (F&R) is a premier artisanal whiskey distillery located in Fort Worth, Texas, crafting TX Whiskey and TX Straight Bourbon.

((Distributed via M2 Communications -

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Publication:Global Banking News (GBN)
Geographic Code:1U7TX
Date:Aug 6, 2019
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