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Pernod Ricard USA and Southern Wine & Spirits of America launched a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking.

Pernod Ricard USA and Southern Wine & Spirits of America launched a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking. Pernod Ricard USA's full sales force will team up with more than 1, 000 Southern salespeople to distribute information to retail accounts that can be shared with consumers about key FAAR programs, including B4Udrink.org, which offers tips on how such factors as body type and food consumption can affect Blood Alcohol content (BAC) after alcohol consumption. The team is expected to cover nearly 15,000 stores nationwide. Formerly known as The Century Council, FAAR has created programs that have helped to significantly reduced drunk driving and underage drinking.

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Title Annotation:Business Briefs
Publication:StateWays
Date:Jul 1, 2014
Words:128
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