Perion Acquires Ukrainian Digital Advertiser Captain Growth for USD 3.75m.
M2 EQUITYBITES-April 2, 2019-Perion Acquires Ukrainian Digital Advertiser Captain Growth for USD 3.75m
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2 April 2019 - US-based technology company Perion Network Ltd. (NASDAQ: PERI) has acquired Ukraine-based IT development provider Septa Communications LLC (AKA Captain Growth) to complement cross-platform synchronised digital branding provider Undertone, the company said.
Total consideration is up to USD 3.75m, partially paid in cash at closing while the remaining consideration is subject to the achievement of certain milestones and retention over the next two years. The acquisition is not expected to have a significant impact on Perion's financial results.
The Captain Growth platform ingests and analyses ad performance data including results by segments, creative and budget and delivers value unlock recommendations that users can accept or reject.
If accepted, the recommendations are applied automatically and immediately. The integration of Captain Growth's AI capabilities into Undertone will enable a more refined level of cross-channel synchronisation and intelligence,
Septa Communications LLC applies cutting-edge AI-driven technologies to marketing.
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides technology solutions for the world's leading brands. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant.
Perion Network Ltd. is a global technology company that delivers advertising solutions to brands and publishers.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Apr 2, 2019|
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