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Perfect planks for you to tread the boards in style.

Floors & Doors Direct is once again the first in the UK to launch a new product to the flooring market - a solid hardwood flooring with a dry-fix click system.

Until now the traditional methods of fitting a solid hardwood floor required the timber to be nailed or glued to the subfloor. These permanent methods of fixing have always limited the use of solid hardwood floors in certain situations, and usually require fitting by a professional.

But with the innovation of a solid click floor, it can be installed as a floating floor, which requires no permanent fixings.

The benefits of this new range of flooring are extensive but include:

* Renovation friendly: With a thickness of just 16mm there is often no need to alter door heights.

* Solid wood through and through: A floor that will last for generations, it can be sanded several times throughout its lifetime to maintain its appearance.

* Naturalness for the pleasure of living with it: A well-maintained hardwood floor will mature and deepen with age.

* Pre-finished surface: There is no need for the mess of sanding a floor in situ. The floor is refinished with a choice of oil or lacquer.

* Healthy room climate: This flooring leaves no hiding place for dust mites which is good news for asthma sufferers.

* Guaranteed easy, secure and fast installation: There is no need for messy glues or the hard work of nailing.

* Locking mechanism on the longitudinal and short ends of the planks.

At present, the solid hardwood click is available in 150mm-wide oak; however, additional species and finishes will be added later in the year.

A wood floor is stylish, easy to clean and will look good for years to come.

Considered a recent trend, wooden flooring has been around in the UK for hundreds of years. Timber is one of the oldest building materials and is truly tried and tested.

However, the timber flooring look died out in the domestic market some decades ago with the introduction of mass-produced fitted carpeting.

But now wood is back and the popularity of wooden flooring has soared over the past few years, primarily down to changes in taste.

Floors & Doors Direct, which opened in Newcastle four years ago, has already seen dramatic changes in the hardwood flooring market.

Depot manager Paul Calderwood said: "When we first opened, we only stocked laminate flooring and brought in real hardwood floors to order. Today Floors & Doors Direct imports and stocks an impressive range of solid and engineered hardwood flooring, which has given them an enviable reputation for high quality products. To meet our client demands we are continually looking for ranges which are unique."

Also available is the full range of Quickstep Uniclic laminate at highly competitive prices.

This brand of high-quality laminate has recently broadened its range to include grooved edges, longer planks and textured boards.

The firm's client list includes builders, shopfitters, joiners, interior designers, architects and, of course, the public.

A great deal of emphasis is also placed on giving the customer the right flooring for their needs and not what is best for the company.

Paul said: "We've always believed that it is pointless customers purchasing laminate or hardwood flooring without first establishing what is required of it."

The speed at which the hardwood flooring market is changing is dramatic. The artificial laminate market is still buoyant and the demand for real wood is climbing.

But as more people are trying to avoid the appearance of an artificial wood floor, the demand for a real wood wide board is increasing markedly. The company offers over 20 types of hardwood, ranging from traditional white oak to the more exotic woods such as Chinese golden maple and South American Jatoba.

There is also a change in taste towards a more natural look. This can be achieved by the choice of finish, such as wax-oiled wood, which has a matt, natural look and is becoming very popular.

Floors & Doors also sells a range of solid and wood-veneered doors to complement the flooring.

Door styles range from traditional to more contemporary and are available in different species to match the flooring.

The company does not carry out installation but it offers independent advice on which product is best and is the largest specialist stockist of hardwood flooring in the North-East.

* Floors and Doors Direct, Unit 7 Blaydon Trade Park, Toll Bridge Road, Blaydon, tel: (0191) 414-5055. Also at Stoddart Street, Shieldfield, Newcastle (200 yds from the Biscuit Factory) tel: (0191) 261-2288. Opening hours are Mon-Thurs 8.30am to 5pm, Fri 8.30am to 4pm, Sat 9am to 4pm.
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Publication:The Journal (Newcastle, England)
Date:Apr 3, 2004
Words:765
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