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PepsiCo partner a Prince in grassroots initiative.

Dubai PepsiCo have signed a one-year agreement with the Asian Football Development Project (AFDP) to bring football to the underprivileged in over 40 countries across the Middle East and India.

The aACAyKick for Hope' project is the brainchild of Jordan's Prince Ali Bin Al Hussein, who is also chairman of the AFDP and Fifa's vice president for Asia. Prince Ali was is Dubai yesterday to announce the tie-up with Sd Abdul-Latif, CEO of PepsiCo Asia, Middle East and Africa.

"We are extremely happy to be partnering with PepsiCo - not only are they a world-leading company but one that is totally committed to social development particularly in relation to the education of youth and empowerment of women through sport.

"This is a perfect fit with AFDP's mission and values, and we are also striving to implement the same level of best-practice PepsiCo exhibit in their everyday business. With PepsiCo as our partner, we know that we can work closely together to capitalise on the unique power of the world's favourite game to drive positive social change and promote sustainable development across Asia," said Prince Ali.

Abdul-Latif said: "PepsiCo has a long association with football and we strongly believe that it is a powerful agent for social change and development. As we enter into this strategic partnership with the AFDP, we trust that through our shared values and the strength of our conviction in the power of the game to drive social development, we will be able to positively impact local communities in Asia and in the Middle East," he added.

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Publication:Gulf News (United Arab Emirates)
Geographic Code:90ASI
Date:Apr 8, 2013
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