Pennsylvania Gazette, The.
<IR> SAMUEL KEIMER </IR> , who was <IR> BENJAMIN FRANKLIN </IR> 's first employer and later his constant rival, began to issue on December 24, 1728, a weekly periodical, The Universal Instructor in All Arts and Sciences and Pennsylvania Gazette. After nine ponderous and unsuccessful months, Keimer was glad to get rid of the paper and sold it to Franklin, who published the first issue under his editorship on October 2, 1729, and continued to own and edit the weekly until 1766. Franklin promptly dropped the adult education section of the paper's title and issued it simply as The Pennsylvania Gazette. In 1732 he began to issue a German edition called Die Philadelphische Zeitung, but this soon failed. The English version was very successful. It was as lively as Franklin could make it, and he contributed his Dialogue Between Philocles and Horatio Concerning Virtue and Pleasure; the letters of Anthony Afterwit and Alice Addertongue; The Meditation on a Quart Mug; A Witch Trial at Mount Holly; and An Apology for Printers, the last being a statement (June 10, 1731) on freedom of the press. He introduced weather reports and wrote for the man in the street. In 1754 he published in the Gazette what was probably the first cartoon in an American paper. David Hall and his descendants continued the paper. The last issue appeared on October 11, 1815.