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Penguin Random House announces success of Library Marketing Department's Borrow.Read.Repeat platform.

M2 BEST BOOKS-(C)2000-2019 M2 COMMUNICATIONS

Book publisher Penguin Random House (PRH) revealed on Wednesday that its Library Marketing Department's Borrow.Read.Repeat, a platform designed for libraries and their patrons, has attracted 43 thousand subscribers since its launch in 2016.

Borrow.Read.Repeat is said to be a powerful book discovery vehicle that provides a blog and an e-newsletter, as well as advertising on social platforms. Marketing efforts include in-person book buzzes at library systems, along with BookPage, BookRiot and creative sweepstakes.

The Library Marketing Department aims to promote important frontlist titles from across PRH and client imprints, along with quality backlist titles that library patrons may be discovering for the first time.

Jennifer Childs, vice president, Library Marketing, Penguin Random House, commented: "We're thrilled to be able to leverage Borrow.Read.Repeat to support librarians in their mission to connect readers with their next great book because we are grateful for the vital role libraries play in the reading community."

According to PRH, in the last 6-12 months alone, popular sweepstakes have driven traffic and opt-ins for their own twice-monthly e-newsletter, as well as for Penguin Random House Corporate and its imprints.

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Publication:M2 Best Books
Date:Aug 21, 2019
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