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Penafiel wholesalers score Mexican holiday.

Penafiel wholesalers score Mexican holiday

Twenty Penafiel wholesalers in the U.S., distributors of some of America's top imported mineral spring water from Mexico, recently returned from a four-day holiday in Mexico's premier vacation and fishing resort, all courtesy of Wisdom Import Sales Co.

The 20 wholesalers, winners of Wisdom's 1990 Penafiel sales incentive promotion, received expense-paid trips to Cabo San Lucas, located at the southern tip of the Baja peninsula. Winners enjoyed a day of deep-sea fishing, sunned on sandy beaches and relaxed at parties and beach barbecues hosted by the importer.

The fishing trip was the principal highlight, with almost all boats limiting out of catches of dorado (or mahi-mahi), and United Beverage's John Cardella's boat bringing in a sailfish at nearly 100 pounds. Biggest fish of the day was a 132-pound black marlin, caught by the team of Fred Moreno, Jose Fonseca, Rick Baker, and John Roberts. Prizes for the top fishermen were awarded at the Saturday night farewell barbecue on the beach.

"It has been an excellent year for Penafiel sales throughout the United States, especially in the West," said Betty Gonda, Penafiel's brand manager. "All of our products have scored increases, with our mineral spring water and orange, lime and grapefruit flavors showing the most rapid growth."
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Title Annotation:winners of sales incentive program
Publication:Modern Brewery Age
Date:Dec 24, 1990
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