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Pearson forms business imprint with US business school.


Media group, Pearson, is to develop a new business publishing imprint with US management school, Wharton.

The new imprint, called Wharton School Publishing and run through Pearson's education division, will produce business books, CD-ROMs and videos.

Wharton will select 15 faculty members to sit on the editorial board, which will select the books to be published, while Pearson will provide the imprints staff and distribution. Pearson hopes to publish up to 15 books on the new imprint in 2004, with that number rising to 20-25 books a year from 2005.

The deal is an attempt to follow the success of Harvard Business School's publishing division. Under the current deal Pearson will pay royalties to Wharton based on books sold, reports the Financial Times.
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Title Annotation:Pearson Group Corp.
Publication:M2 Best Books
Article Type:Brief Article
Geographic Code:4EUUK
Date:Feb 19, 2004
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