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Peachy Pink wins House of Fraser distribution deal.

THE company behind the PeachyBody cellulite combating underwear range has secured a distribution deal with House of Fraser.

Peachy Pink, established by Cardiff entrepreneur Shazia Awan, will see its range on sale at House of Fraser stores across the UK.

It follows on from a distribution deal with Debenhams across its UK-wide stores last year.

Ms Awan, right, was recently named in a list of the UK's most promising 100 start-up companies, as well as being named Asian Entrepreneur of the Year.

Peachy Pink's cellulite-combating lingerie and above, Shazia Awan She said: "I'm delighted that Peachy Pink will be going into House of Fraser - we are really looking forward to working with them.

"It's been a very busy year for Peachy Pink, we're less than a year old and it's a really exciting time for us to be in both of Britain's most recognised department stores. There is still lots of work to do and we are very much looking to the future."

PeachyBody garments have micro-massaging properties which, Ms Awan says, help to reduce cellulite.

With micro-encapsulation technology they also contain general extract ingredients, such as green tea, coffee beans and peaches, which are slowly released for moisturising and anti-oxidant purposes.

There are four products in the range including pants and leggings.
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Title Annotation:Business
Publication:Western Mail (Cardiff, Wales)
Geographic Code:4EUUK
Date:Oct 20, 2010
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