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Paymentech and GoPin Inc. (Payment Systems).

Paymentech and GoPin Inc. have joined forces to offer "card-not-present" (phone order, mail order and e-commerce) merchants a new payment method, Bill Me [Later.sup.SM]. Bill Me Later is built around the specific needs of Internet service provider (ISP) and card-not-present merchants.

With this product, the companies say, merchants are able to leverage their existing data to lower costs, increase sales and more effectively develop and maintain customer relationships. The partnership allows for simple integration into existing payment applications for card-not-present transactions. With no credit card required, shopping cart abandonment is reduced, increasing conversion rates and profitability. Also, Bill Me Later permits merchants to offer consumer-specific promotions during the checkout process, which can build traffic and loyalty.
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Publication:Financial Executive
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2002
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