Paymentech and GoPin Inc. (Payment Systems).
With this product, the companies say, merchants are able to leverage their existing data to lower costs, increase sales and more effectively develop and maintain customer relationships. The partnership allows for simple integration into existing payment applications for card-not-present transactions. With no credit card required, shopping cart abandonment is reduced, increasing conversion rates and profitability. Also, Bill Me Later permits merchants to offer consumer-specific promotions during the checkout process, which can build traffic and loyalty.
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|Article Type:||Brief Article|
|Date:||Jan 1, 2002|
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