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Pay TV. (Media on media).

Would you believe real commercials on public television channels? It's all part of an agreement to allow public broadcasters to come up with the money to buy digital transmission equipment. The plan comes with a set of rules: The commercials must run only on a digital channel; stations must still provide a commercial-free channel; and the spots must run on the digital frequencies, and they can use some of the channels in their digital frequencies for commercial services like data transmission. (Electronic Media 10/15)
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Author:Absher, Frank
Publication:St. Louis Journalism Review
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2001
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