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Patterns of middle class consumption in India and China.


Patterns of middle class consumption in India and China.

Ed. by Christophe Jaffrelot and Peter van der Veer.

Sage Publications


300 pages




Jaffrelot (Certre d'Etudes et de Recherches Internationales) and van der Veer (Utrecht U., The Netherlands) focus on the social and political patterns of consumption among the middle classes in India and China in the context of economic growth, liberalization of markets, and globalization. With academic contributors from Asia, Australia, and the UK, essay topics include the Indian middle class and the functioning of the world's largest democracy; software professionals and the reconstitution of the Indian middle class identity; the reality or illusion of the Chinese middle class; food, karaoke and "middle class" consumers in China; television and consumer choices in a global city; and consuming art in middle class China.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Nov 1, 2008
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