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Patou Nuytemans new Memac Ogilvy CEO.

Summary: Patou Nuytemans will succeed Edmond Moutran as Memac Ogilvy CEO, a statement from the leading advertising company said Tuesday.

BEIRUT: Patou Nuytemans will succeed Edmond Moutran as Memac Ogilvy CEO, a statement from the leading advertising company said Tuesday.

"One of the region's most beloved and successful marketing pioneers, Edmond Moutran, founder and chairman of Memac Ogilvy, will step down as CEO, a role he has held since Memac's inception in 1984," the statement said.

It added that Ogilvy's EMEA chief digital officer and 22-year company veteran, Patou Nuytemans, will succeed Moutran as of Sept. 17.

"Edmond Moutran will maintain his position as executive chairman of Memac Ogilvy, having served dual responsibilities since he founded Memac in Bahrain in 1984. After building a one-client, one-office company into the region's most awarded agency, covering 14 countries, with more than 1,000 employees, he sold a majority share to Ogilvy in 2013," the statement said.

Moutran will now be shifting his full attention to the executive chairman's responsibilities.

"In line with Ogilvy's Next Chapter evolution, an integration strategy outlined by global CEO John Seifert at the start of the year, Mrs. Nuytemans has been identified as the ideal candidate to lead Memac Ogilvy forward through this transition," the statement read.

The statement also said that Nuytemans has served in her current role as the chief digital officer for EMEA for 14 years, and has been one of the company's most influential figures in transforming Ogilvy from a traditional agency to a digital-age group.

"The partnership between Memac and one of the world's most successful agencies has transformed Memac Ogilvy into one of the network's most influential and important markets," it added.

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Publication:The Daily Star (Beirut, Lebanon)
Date:Sep 13, 2017
Words:296
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